Nottinghamshire County Cricket Club has partnered with sustainable cup specialist Event Cup Solutions to provide the most environmentally responsible reusable cup solution at Trent Bridge this season.
Event Cup Solutions, the company behind the ONE Planet ONE Chance® Reusable Cup System, will provide the ground with its unique solution for the 2023 season, enabling the club to reduce their carbon footprint further.
The ONE Planet ONE Chance® Reusable Cup System encourages spectators to return their cups to specialist bins located throughout the stadium, ready for Event Cup Solutions’ on-site team to collect, prepare and return to the company’s state-of- the-art wash facility in West Bromwich, where they are put through a specialist wash and drying process preparing them for the next match.
Michael Temple, Commercial Director at Nottinghamshire County Cricket Club, said:
“As a venue of considerable size, and with another busy summer ahead, we’re fully aware of our responsibility to minimise our environmental impact – and it’s a responsibility we’re determined to rise to.
“This year, we’ll welcome hundreds of thousands of cricket-lovers through our gates once more, and we’re sure that our members and supporters will share our desire to stage our sporting summer as sustainably as possible.
“The ONE Planet ONE Chance® Reusable Cup System will allow us to dramatically reduce our plastic usage, without compromising the first-rate matchday experience that we have become known for.”
John Reeves, Director of Event Cup Solutions, said: “We are absolutely thrilled that Nottinghamshire CCC has embraced the concept of our ONE Planet ONE Chance® Reusable Cup System and committed to rolling it out throughout Trent Bridge over the coming months.
“We estimate the club will use in excess of 400,000 cups over the course of the 2023 season. Our aim is to make it easy for visitors to return the cups by providing collection bins which will be positioned in easily accessible and visible areas of the venue.
“We hope this is the beginning of a strong partnership with the club. We’ve enjoyed excellent results within the football, rugby, horse racing and motor sports sectors, and it’s fantastic to have Nottinghamshire CCC leading the way within the cricket world,” he said.
Pictured is England, Trent Rockets and Notts Outlaws batter Alex Hales toasting the partnership between Nottinghamshire CCC and Event Cup Solutions.