In today’s blog we’re looking at how important the user experience is to the major brands when drinking from reusable cups.
The reasons to hire reusable cups vary between different people
At a festival, for instance, what is important to you when it comes to event cups very much depends upon who you are. For example, if you’re a festival goer, perhaps the most important thing to you is the price of the pint and how quickly you can get served.
If you’re the festival organiser, then you’ll have the health and safety in mind as well as your environmental impact and the financials as you decide whether to move away from the single use plastic model more towards reusable plastic cups and glasses for festivals.
And for the actual beer brands themselves – especially for the marketing teams – their focus will be very much on the user experience when drinking the beer. For example, how is it presented? How deep is the head? Is it presented in a transparent pint or opaque? Is there nucleation in the plastic glass to provide the bubble effect?
User experience is all important for the big beer brands
All these factors are important when it comes to branding and marketing, as consistency is the name of the game. Marketers want to ensure that wherever you are, when you order a pint of their branded beer, it looks and tastes exactly the same. Whether you are drinking a pint of Carlsberg, Heineken or Carling, for example, in the middle of a festival site or in a pub, brand marketers want the experience to be the same, or as close as possible to being the same. This works along the same principle that wherever you are in the world when you buy a Big Mac or BK Flamer, for example, it will identical.
Focusing on the question of “does serving beer in reusable plastic cups affect the product quality?”, yes it stands to reason that the user experience is not going to be the same across all plastic cups compared to glass pint glasses, for instance.
How polycarbonate reusable cups solve the issue
Glass pints are the utopia. However, these can’t be used at large scale events for H&S reasons, so the next best thing is to find a reusable plastic pint which looks and feels the same as a glass pint but which is unbreakable. That’s where our ONE polycarbonate pints come into their own, offering that user experience on site when it comes to the leading beer brands.
Importantly, these reusable pints also have the nucleation on the base to ensure the bubbles and, therefore, the head is consistent. As you move away from polycarbonate options, you’re into opaque polypropylene options and then the disposable single use options which, yes, are the most affordable option but which are a million miles away from glass in both look and feel – and the desired user experience – and which are likely to be the least environmentally friendly solution.
To discuss your requirements and to find the best event cup solution for your festival, stadium or other large scale event venue, don’t hesitate to contact the experts here online at Event Cup Solutions.
We’ll be delighted to discuss your event in more detail and show you samples of how we can help you with your endeavours to become more sustainable. And, as an added bonus, our experts will also be able to demonstrate to you how you can turn your current disposable scheme from a cost negative into a profit generating scheme through the use of our reusable cups for cold drinks, hot drinks and food-to-go reusable containers – even more reason to switch from that single use model!
We look forward to hearing from you soon.
